Hatch Lab teaches people how to make cool things to eat, use, and share. This brand taps into the growing enthusiasm for fermented foods, permaculture, “maker” culture, backyard chickens and gardens, herbalism, and urban homesteading. Learn from expert food artisans, farmers, and herbalists in easy and entertaining online workshops.

Clean, light-hearted, colorful and experimental were words to describe how the founder of Hatch Lab , Mara Rose envisioned her brand. The approach to this identity was to combine a natural vibe with a bit of a hipster edge.