Gravity Renewables is an acquirer, developer and operator of hydroelectric power plants in the United States. Gravity brings long-term, cost-effective clean energy to electricity consumers, helps conserve and restore historical sites, and promotes educational and recreational opportunities in the communities it serves.
I was tasked with developing a brand identity highlighting 'Gravity' as the company name but using 'Renewables' to have its own voice, leaving room for other potential sub-brands such as 'Gravity Investments'. The client wanted the image to appeal to an older, conservative industry group, yet give a feeling of young, fresh and energetic. The color palette was selected to evoke financial stability, freshness and environmental awareness.