Crocs: Spring Translucent Collection

For 2 years I was Global Creative Director for Crocs and assisted in aligning Europe, Americas, and Asia to provide one consistent vision globally. I was responsible for photography, subbrands, packaging, and eCommerce. I managed the photographic teams to provide high quality, on-brand assets to support worldwide, DTC and wholesale channels. I also worked with eComm to launch the new website, created brand standards, designed packaging and worked with the product team to build seasonal stories and creative direction.